Privacy Policy
Messagify is a business communications SaaS platform. We process data only to deliver services on behalf of our clients, never sell customer data, and preserve customer ownership of data.
1 Overview
Messagify Technologies Pvt. Ltd. ("Messagify", "we", "us", "our") provides cloud-hosted messaging, bot, CRM, and omnichannel customer engagement solutions. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our services, or interact with our platform.
This policy applies to all visitors of messagify.in and customers who connect their WhatsApp Business Accounts or other communication channels through Messagify.
Key commitments: Messagify is a SaaS platform. Customer data is processed solely to provide contracted services. Customer data is not sold and remains owned by the customer.
2 Data Roles, Platform Data, and Customer Ownership
Messagify acts as a Data Processor when processing customer data on behalf of its business customers. Our customers remain the Data Controllers and determine the purposes and means of processing personal information. Messagify processes such data only under customer instructions, applicable law, and our contractual obligations.
Platform Data received from Meta products, including the WhatsApp Business Platform, is processed solely to provide messaging, customer engagement, analytics, and automation services requested by our customers. We do not use Platform Data for independent advertising, profiling, or resale.
Customers retain all ownership rights to business data, messages, contacts, templates, media, and content processed through the Messagify platform.
3 Information We Collect
We collect information that is necessary to operate our services, support customers, and meet legal requirements.
| Personal Information | Name, email address, phone number, company name, job title, billing details, inquiry content, support communications, and other information submitted through forms or service interactions. |
| Technical Information | Browser type, device type, operating system, IP address, session duration, referral source, analytics data, and other technical metadata collected automatically while using our website or platform. |
| Service Data | WhatsApp, SMS, email, and bot metadata, message delivery status, event logs, and other service-related operational data processed on behalf of our clients. |
We collect personal information only when submitted voluntarily or authorized by our customers in connection with the services they receive.
4 How We Use Your Information
We use collected information for the following purposes:
- Operate, maintain, and improve our SaaS platform
- Authenticate users and manage accounts
- Respond to customer inquiries, support requests, and service notifications
- Deliver contracted messaging and customer engagement services
- Analyze platform usage and improve product performance
- Comply with legal, regulatory, and security requirements
We may also use your information to send administrative updates, policy notices, and service-related information. Marketing communications are only sent with your consent, and you can opt out at any time.
5 Legal Basis, Subprocessors, and International Transfers
We process personal information based on customer consent, performance of a contract, legal obligations, and legitimate business interests where applicable.
We may engage carefully selected subprocessors, including cloud infrastructure, messaging, payment, analytics, and support providers. Such subprocessors are contractually required to protect customer information, use it only for authorized purposes, and comply with applicable confidentiality and security obligations.
To provide our services, data may be transferred across jurisdictions. We use appropriate safeguards and contractual measures to protect such transfers where required by law.
6 Sharing & Disclosure
Messagify does not sell, rent, or trade your personal information. We share information only when necessary to provide services or as required by law.
- Service providers that support our operations, such as cloud hosting, analytics, payment processing, and customer support.
- Business customers that have authorized the service activity and whose data is processed on their behalf.
- Legal and regulatory authorities when required by law, subpoena, or government request.
- To protect the rights, property, or safety of Messagify, our users, or others.
If Messagify is involved in a corporate transaction such as a merger or sale, customer information may be transferred, provided the recipient agrees to protect the data under terms consistent with this policy.
7 Third-Party Services
Our website and platform may integrate with third-party services, applications, or APIs. These third parties have separate privacy policies, and Messagify is not responsible for their practices. We recommend reviewing the privacy policies of any third-party services you use in conjunction with Messagify.
8 Cookies & Analytics
We use cookies and similar technologies to personalise the experience, remember preferences, and measure site usage. You can manage cookie preferences through the consent banner shown on your first visit or via your browser settings.
We use Google Analytics (GA4) via Google Tag Manager to understand traffic patterns and improve our services. These tools collect anonymous usage data and do not identify individual users.
9 Business Messaging and Artificial Intelligence
Customers are solely responsible for ensuring that all WhatsApp, SMS, email, and other communications sent through the platform comply with applicable laws, messaging regulations, and Meta's Business Messaging Policies.
Certain Messagify services may use Artificial Intelligence to assist with message generation, workflow automation, customer support, analytics, and operational efficiency. Customers remain responsible for reviewing AI-generated outputs before use.
10 Security & Data Protection
We implement industry-standard technical and organisational measures to protect data, including encryption at rest and in transit (TLS 1.2+), multi-factor authentication, role-based access control, audit logs, backup and restore procedures, disaster recovery planning, and incident response processes. See our Security & Compliance page for full details.
11 Business Continuity, Data Deletion, and Account Closure
Messagify maintains backup and disaster recovery procedures designed to support business continuity and service availability. Customers may request deletion of their personal data or export of available account data before account closure. We will process such requests within reasonable timeframes, subject to legal retention obligations.
12 Data Retention
We retain data only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements.
| Website inquiries | Up to 2 years for support, service improvement, and compliance. |
| Platform logs & metadata | Typically up to 12 months, unless longer retention is required by contract or law. |
| Billing & payment records | Up to 7 years or as required by applicable regulations. |
13 Your Rights
Depending on applicable law, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of data where permitted
- Restrict or object to processing under certain conditions
- Request data portability
- Withdraw consent for marketing communications
To exercise any rights, contact us at info@messagify.in. We will respond within applicable legal timeframes.
14 Children's Privacy
Messagify services are not directed at children under the age of 18. We do not knowingly collect personal information from children without verified parental consent. If we learn we have inadvertently collected such information, we will promptly delete it.
15 Changes to This Privacy Policy
We may update this Privacy Policy periodically. When we make material changes, we will post the revised policy on this page and update the "Last updated" date. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
16 Contact Information
If you have questions about this policy or want to exercise your privacy rights, contact us at:
| Company | Messagify Technologies Pvt. Ltd. |
| info@messagify.in | |
| Phone | +91 97675 71283 |
| Address | C II 203/1, Deendyal Puri, Meerut Road, Ghaziabad — 201003, Uttar Pradesh, India |
| Website | https://www.messagify.in |
17 Compliance
Messagify is committed to complying with applicable privacy laws and platform requirements, including the Digital Personal Data Protection Act, 2023 (DPDPA), Meta Platform Terms, WhatsApp Business Terms, TRAI regulations, and other relevant privacy and data protection obligations.
18 Governing Law
This Privacy Policy is governed by the laws of India. Any disputes will be subject to the exclusive jurisdiction of courts in Ghaziabad, Uttar Pradesh, India.